The Practice Letter · Field Guide No. 7
Download the playbook and its two companions below. Bookmark this page — it’s your home base for the next 30 days.
Keep all five for 30 days and the swing flattens out. Here’s the one-line version of each, with where to find it in the playbook.
Sell one flagship offer with a clear outcome, timeline and price — not a menu of nine services.
Chapter 2 · p. 9Review rates every quarter and use the three-sentence rate-raise script with existing clients.
Chapter 3 · p. 14Fifteen minutes a day: three conversations started, one followed up, logged before lunch.
Chapter 4 · p. 20Cap delivery at 70% of your week and protect the rest for pipeline, rest and thinking.
Chapter 5 · p. 26Ask every happy client at the moment of the win, with a specific person in mind.
Chapter 6 · p. 31Margot walks through a real client’s first month on the plan, then explains how The Practice Lab keeps the momentum going.
▶ 9:04
“The First 30 Days” · 9 minutes · captions included
I know how many free downloads end up unread in a folder, so here’s my one request: read Chapter 3 before Friday. Pick one client whose rate is overdue and use the script. That single conversation is usually worth more than the rest of the playbook combined.
Then hit reply to my email and tell me how it went. I read every one, and the stories you send back shape every edition of this guide.
Margot HaldenFounder, Halden & Co. · Coach to 600+ service businesses
The playbook gives you the map. The Practice Lab is where we work the five ledgers on your actual business, together, until your calendar stays full.
For owners who want structure, accountability and a room of peers who get it.
Month to month after the first 3 months
Six months of private coaching for owners ready to rebuild their offer and pricing fast.
4 private seats open each quarter
A free 30-minute call. We’ll find the one ledger costing you the most and tell you honestly which option fits.
Or call (555) 014-2290
The 60-day promise: if you work the ledgers and don’t book a new client in your first 60 days, your third month is on us.