Lic. #02148837 (555) 214-0190

Free checklist12-page PDF2026 edition

Sell for more. Fix the right 47 things first.

The Home Seller Prep Checklist is the exact list our team walks through before every listing photo shoot — 47 items in 6 sections, ordered by how much each one adds to your sale price.

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White shingle-style family home with a wraparound porch and a freshly mowed front lawn
  • 47prep items, each with a cost & time estimate
  • 06sections, from the curb to the closing file
  • 12printable pages plus a one-page summary
  • 2weekends to finish most of it yourself
02Inside the checklist

Every item, in the order that pays off.

Here's a preview of the first items in each section. The full PDF adds the cost range, the time it takes and whether to DIY or hire it out for all 47.

018 items

Curb appeal

  • Power-wash the driveway, walks and siding
  • Repaint or refinish the front door
  • Edge the lawn and add fresh dark mulch

+ 5 more in the PDF

029 items

Repairs & maintenance

  • Fix every dripping faucet and running toilet
  • Service the furnace and keep the receipt
  • Patch nail holes and touch up scuffed trim

+ 6 more in the PDF

038 items

Declutter & depersonalize

  • Clear 50% of every closet and cabinet
  • Pack away family photos and collections
  • Remove one piece of furniture per room

+ 5 more in the PDF

047 items

Deep clean

  • Wash windows inside and out, tracks included
  • Steam-clean carpets and regrout tired tile
  • Neutralize pet and cooking odors

+ 4 more in the PDF

058 items

Staging & light

  • Swap every bulb to the same warm 3000K
  • Float furniture away from the walls
  • Add white bedding and two fresh towels

+ 5 more in the PDF

067 items

Paperwork & pricing

  • Collect 12 months of utility bills
  • Find permits for past renovations
  • List every upgrade with year and cost

+ 4 more in the PDF

03Why prep first
Bright, staged living room with two armchairs, a fireplace and large corner windows

Buyers decide in the first eight seconds of your listing photos.

Most of what moves the price isn't a renovation. It's light, space and clean lines — and it's mostly done in the two weeks before photos. Here's how our prepped listings compared with the Larkspur Valley market last year.

2025 resultsOur sellersMarket
Sale price vs. list price
101.8%
98.6%
Median days on market
9
27
Listings with multiple offers
64%
31%

Based on 48 Holloway Group listings vs. Larkspur Valley single-family sales, Jan–Dec 2025.

04Who made this
Maren Holloway, smiling, in a gray blazer by an office window

I've walked through 600+ homes the week before they hit the market.

I'm Maren Holloway, and I lead a four-person listing team in Larkspur Valley. Every one of those walk-throughs ended with the same thing: a handwritten list of what to fix, what to pack and what to leave alone.

This checklist is that list, cleaned up and put in order. It's the first thing I hand every seller — whether or not they end up listing with us.

  • 212homes sold since 2014
  • $96Min total sales volume
  • 4.9/5from 140 seller reviews
05Sellers who used it
We did sections 01 to 04 over two weekends for about $1,100. Four offers on day three, and we closed $22,000 over asking.
Dana & Luis OrtegaSold in Northgate 6 days · 4 offers
I was about to redo the kitchen. The checklist talked me out of it — new hardware, paint and bulbs instead. Best $600 I've ever spent.
Priya RamanSold in Old Mill District 9 days · 102% of list
Section 06 saved our sale. We had the furnace receipts and permits ready when the buyer's inspector asked. No renegotiation.
Tom BeckerSold in Cedar Hollow 12 days · full price
06Get the checklist

Get the list before you call a single contractor.

Free, 12 pages, instant PDF. Print it, walk your house with a pen, and know exactly where your prep budget should go.

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