Case file 014 · Retention

Request received · sending now

Check your inbox — the case file is on its way.

The full 18-page Quillstack breakdown, plus the churn-autopsy worksheet and health-score model, will land in your inbox within the next 5 minutes.

From
Callum at Haldencallum@haldengrowth.com
Subject
[Case file 014] Quillstack: −31% churn in 90 days
Attached
Case study (PDF), worksheet, health-score model

Hi there — here's the full breakdown you asked for. Start with page 6: the three silent-churn signals are the part most teams can act on this week.

Do this next

Three quick steps so you don't miss it.

Case-study emails with attachments love to hide in Promotions and spam folders. Two minutes now saves a hunt later.

  1. 01 / FIND IT

    Search your inbox

    Look for Case file 014 from callum@haldengrowth.com. It usually arrives in under 5 minutes.

    Didn't arrive? Tell us
  2. 02 / SAVE IT

    Move it to Primary

    Drag the email into your main inbox and add our address to your contacts so the follow-up notes reach you.

    Add to contacts
  3. 03 / OPEN IT

    Open the resource

    Click “Open the case study” in the email — or skip the wait and open your resource page right now.

    Open the resource page

What you're getting

Everything in the case file.

One case study and three working tools — the same ones we handed to Quillstack's customer success team.

The 18-page case study

Before/after metrics, the month-by-month chart and the full 90-day playbook.

18 pages · 4.2 MB

Churn-autopsy worksheet

The coding sheet we used on 214 cancellations, with formulas built in.

Spreadsheet · 6 tabs

Health-score model

Six weighted signals and the red/amber/green thresholds we tuned.

CSV + setup notes

90-day plan template

Every play from the case study as a week-by-week plan with owners.

13 weeks · editable

While you wait · 6:42

The 3 churn signals we found in week one.

A short briefing from Callum on the patterns hiding in Quillstack's product data — and how to check for them in yours before the PDF even lands.

Laptop screen showing analytics dashboards with bar charts and line graphs

Callum Reyes, founder of Halden Growth Partners · recorded for case-study readers

  1. 00:40The “quiet admin” signal
  2. 02:55Why seat drops beat NPS
  3. 05:10Checking your own data

Want these numbers in your business?

Start with a call. Or go straight to the audit.

Most teams start with the fixed-scope Churn Audit — the same diagnostic phase that found Quillstack's three signals.

Strategy call

Retention Review

A 30-minute call to sanity-check your churn numbers.

$030 min · video
  • Walk through your churn & NRR
  • Spot your likeliest leak
  • Honest fit check — no pitch deck
Book a free call
Most teams start here

Fixed scope · 10 days

Churn Audit

Our Phase 1 diagnostic, run on your data.

$4,800one-time
  • Churn autopsy on 12 months of cancels
  • Up to 15 exit interviews, coded
  • Your silent-churn signals, ranked
  • Prioritized 90-day plan & readout
Reserve an audit slot

Done with you · 90 days

Retention Sprint

The full Quillstack engagement, end to end.

$18,000from
  • Everything in the Churn Audit
  • Onboarding rebuild & health score
  • Weekly working sessions with your CS team
Apply for a sprint

Audit fee is credited in full if you continue to a Retention Sprint within 30 days. Questions? hello@haldengrowth.com