Creative Agency · Est. 2014

We make brands
impossible
to ignore.

Parallax is a results-driven creative studio. We do strategy, brand identity, digital design, and campaigns — measured by what actually happens after launch.

140+
Projects delivered
3.2×
Average revenue uplift
94%
Client retention rate
22
Industry awards
Brand Strategy Visual Identity Web Design Campaign Creative Motion Design UX Research Content Strategy Brand Strategy Visual Identity Web Design Campaign Creative Motion Design UX Research Content Strategy

Selected Work

NorthStar Finance
Fintech Brand Identity Web

Rebuilding trust in personal finance, from the ground up

+218%
Signups in 90 days
4.8★
App rating
View case study →
NorthStar Finance
Consumer Brand Identity
Case Study
Moro Coffee Co.

A specialty coffee brand that grows faster than it roasts

3.1×
Revenue growth
+40k
New subscribers
View case study →
SaaS UX Design
Case Study
Lattice HQ

Redesigning HR software so people actually want to open it

−42%
Support tickets
+67%
DAU increase
View case study →
Healthcare Campaign
Case Study
ClearPath Health

Making preventive care feel like self-care, not a chore

+89%
Enrollment rate
View case study →
Consumer Web Design
Case Study
Atlas Sportswear

A new DTC identity for performance gear with a sustainable soul

+156%
Conversion rate
View case study →

Case Study — NorthStar Finance

Rebuilding trust in personal finance from scratch

NorthStar Finance, Inc.
Fintech / Consumer Banking
Brand Strategy · Identity · Web · Campaign
16 weeks · Launched Q2 2024
NorthStar Finance

The Challenge

NorthStar launched with a fintech-generic identity that communicated nothing distinctive. Signups plateaued and user research revealed distrust as the primary barrier — people didn't feel safe handing over their financial data to a brand that looked like every other startup.

The Approach

We conducted 40 user interviews, mapped the emotional journey of financial stress, and repositioned NorthStar around the feeling of financial calm — not just features. A new visual system rooted in warmth and clarity, paired with language that spoke to real financial anxieties, distinguished them in a crowded market.

The Outcome

In the 90 days post-launch, signups grew 218%. The redesigned onboarding flow cut drop-off by 34%. NorthStar raised a $24M Series B two months later, with VCs citing brand trust as a differentiating factor in their investment thesis.

+218% Signups in 90 days
−34% Onboarding drop-off
$24M Series B raised
4.8★ App rating

What our clients say

"Parallax didn't just rebrand us — they helped us understand who we actually are as a company. The strategy work changed how we talk about ourselves internally, not just externally."

Client

Sarah Okonkwo

CEO, NorthStar Finance

"The team has an extraordinary ability to translate complex product ideas into design that actually converts. Our demo-to-close rate improved 40% after the redesign. They pay for themselves."

Client

Jae-won Park

Head of Growth, Lattice HQ

"We'd worked with three other agencies before Parallax. None of them asked us about our customers the way this team did. The work was better, and so were the results."

Client

Miriam Castillo

CMO, ClearPath Health

Recognition

22 awards since 2018

🏆

Agency of the Year

AIGA Design Awards

2024

🥇

Best Brand Identity

Awwwards

2024

🎖️

Site of the Day

Awwwards

2023

🏅

Gold Pencil

D&AD Awards

2023

⭐

Best in Fintech

The Drum Awards

2022

The team behind the work

Work with us →
Team

Elena Marchetti

Creative Director & Co-founder

Team

James Kwon

Strategy Director & Co-founder

Team

Priya Sharma

Head of UX

Team

Marcus Webb

Lead Brand Designer

Let's make something remarkable

We take on 4–6 new client projects per quarter. If you're serious about your brand and ready to invest in results, we'd love to hear from you.

📍
San Francisco, CA · New York, NY
✉️
hello@parallaxstudio.co
📞
+1 (415) 555-0180