Strategy. Growth. Clarity.
Available for Q3 2025 engagementsI help ambitious companies solve their hardest strategic problems — from market entry to growth acceleration to organisational design. Former top-tier strategy firm partner, now independent.
Designed a phased expansion playbook for entry into 6 European markets, including regulatory mapping, partnership strategy, and localisation framework.
Rebuilt the direct-to-consumer revenue model for a legacy FMCG brand, moving from distributor-dependent to digital-first go-to-market with new unit economics.
Redesigned a 3-tier SaaS pricing model using conjoint analysis and competitive benchmarking. Led stakeholder alignment from product to CFO.
Led the design of a new operating model for a 2,000-person retail banking division, including spans/layers analysis and capability build roadmap.
Focused 2-week engagement to solve one well-defined strategic question. Deliverable: clear recommendation with implementation roadmap.
Monthly retainer for ongoing strategic counsel. Weekly calls, document review, and on-demand availability for leadership teams.
End-to-end strategy project with defined scope, workstream structure, and structured delivery over 6–12 weeks.
Fractional strategic board advisor role for growth-stage companies seeking experienced independent perspective.
I spent 10 years at a global strategy firm, the last three as a partner in the EMEA growth practice. I left to build a more focused, higher-quality practice working with fewer clients on problems I find genuinely fascinating.
My work sits at the intersection of strategy and execution. I don't just write the slide deck — I stay engaged through implementation and help teams make the hard decisions when the plan meets reality.