Scroll-stopper hooks
Pattern interrupts and curiosity gaps for the first 3 seconds of video and the first line of static ads.
Folder A
Free // Steal Sheet Vol. 3
Steal 62 swipes that already sold.
50 scroll-stopping ad hooks and 12 plug-and-play email templates, pulled from the campaigns we've written for 210+ brands. Fill the blanks, ship better ads this week.
- 50 ad hooks sorted by angle: pattern-interrupt, pain, proof and offer
- 12 email templates: welcome, launch, abandoned cart and win-back
- A "why it works" note on every swipe so you can remix, not just copy
100% free
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- Pattern interrupts
- Curiosity gaps
- Pain-agitate
- Specific proof
- Offer stacks
- Win-back emails
What's inside
62 swipes.
62 swipes.
4 folders.
Every swipe is a fill-in-the-blank template with the original result and a one-line note on why it works.
Pain & agitate hooks
Name the problem in your buyer's words, then twist the knife (politely). Built for cold traffic.
Folder BProof & offer hooks
Numbers, receipts and offer stacks for retargeting and warm audiences that need a reason to act.
Folder CEmail templates
Welcome, launch, abandoned cart and win-back emails with subject lines and preview text included.
Folder D
Free sample // 3 of 62
Try before
Try before
you steal.
Three swipes straight from the pack. Swap the highlighted blanks for your product and you have a hook.
Swipe #03Scroll-stopper
"Stop buying [product category]. Seriously. Read this first."
Why it worksA negative command breaks the scroll pattern, and "read this first" promises a fast payoff.
Swipe #22Pain
"If you've tried [3 common fixes] and still [frustrating result], it's not you."
Why it worksListing their failed attempts proves you get it, then removes the blame they've been carrying.
Swipe #41Proof
"[Number] [customers] switched last month. Here's the one thing they all said."
Why it worksA specific number signals momentum, and the open loop pulls people into the testimonial.
+59 more swipes, plus 12 full email templates, waiting in your inbox.
Unlock all 62 →$41M
in tracked ad spend running on our copy
212
brands and agencies we've written for
3.4×
average lift in hook-rate vs. client control ads
12.4k
marketers already using the Steal Sheet
"Swipe #03 alone rescued a dead campaign. We rewrote six openers in an afternoon and the best one is still our control four months later."
Priya Nandakumar
Founder, DTC skincare brand
"I used the five launch emails nearly word for word for my course. First launch I didn't spend the whole week rewriting subject lines."
Marcus Oduya
Online fitness coach
"It lives in our team's Notion now. Juniors start from a swipe instead of a blank page, and the 'why it works' notes are basically training."
Lena Hargrove
Creative lead, paid-social agency
Fine print
Questions,
Questions,
answered.
Still unsure? Email hello@bluntobjectcopy.com and a real copywriter replies.
Is it really free?
Yes. No card, no trial. You'll get the pack by email plus one practical copy tip a week. Unsubscribe whenever you like and keep the swipes.
What format is it in?
A 38-page PDF, a duplicable Notion board and a Google Doc version, so you can paste swipes straight into your ad manager or email platform.
Will these work for my niche?
The hooks are structures, not finished ads. They've been tested in e-commerce, coaching, SaaS, local services and info products. You fill in the specifics.
Can my team use it?
Absolutely. Share it with your in-house team or freelancers. We just ask that you don't resell the pack itself.
Last call
Your next ad
Your next ad
starts here.
Stop staring at a blank ad manager. Grab 62 proven starting points and ship something better before Friday.
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